Author: https://www.packagingnews.com.au/beverage/tread-softly-lightens-footprint-with-lighter-bottle Publish Time: 2024-10-15 Origin: https://www.packagingnews.com.au/beverage/tread-softly-lightens-footprint-with-lighter-bottle
Tread Softly, an Australian wine brand, has made significant strides in sustainability with its latest initiatives. They have introduced a new, 15% lighter wine bottle, reducing each bottle by 55 grams and every pallet by 42 kg. This shift decreases the energy required for production and transportation, contributing to a lower carbon footprint. This change is part of Tread Softly's commitment to minimizing its environmental impact, in collaboration with their bottling partner, Sanector.
Since 2019, Tread Softly, in partnership with Carbon Neutral, has planted two million native trees, covering over 1,212 hectares in Western Australia's Yarra Yarra biodiversity corridor. These efforts have revitalized the local ecosystem, encouraging the return of wildlife to areas previously cleared for agriculture. Over the next 25 years, these trees are expected to sequester around 125,000 tonnes of CO2e, equivalent to removing 35,000 cars from the road annually.
Additionally, Tread Softly's wine range, certified by Sustainable Winegrowing Australia, uses modern vineyard and water management techniques to reduce its environmental impact. Their wines have a lower alcohol content of 9.9%-10.8% ABV, appealing to consumers who seek "better for you, better for the Earth" drink options, while still delivering vibrant and balanced flavors.
Tread Softly's move to introduce a 15% lighter wine bottle marks a noteworthy step in their sustainability journey. By reducing the weight by 55 grams per bottle and 42 kg per pallet, they are actively lowering their carbon footprint through more efficient transportation and reduced energy use in production. This change, which spans their entire range—including both traditional wines and the zero-alcohol series "Everything Except"—highlights their commitment to minimizing environmental impact. Partnering with Sanector for this initiative, Tread Softly demonstrates how innovative packaging solutions can contribute to significant progress in reducing CO2 emissions.
The impact of their efforts is not just ecological but also extends to carbon reduction, with the potential to sequester 125,000 tonnes of CO2e over the next 25 years. This initiative clearly illustrates the power of consumer-driven change, as each purchase directly contributes to the restoration of these degraded lands.
In addition to their reforestation efforts, Tread Softly's commitment to sustainable winemaking practices is equally impressive. Certified by Sustainable Winegrowing Australia, they employ modern vineyard and water management techniques to minimize their environmental footprint. Their wines, with a lower alcohol content of 9.9%-10.8% ABV, cater to consumers who seek healthier and more sustainable options without compromising on taste. Through careful vineyard management and precise harvesting techniques, Tread Softly successfully balances vibrant flavors with a lighter alcohol profile.
Overall, Tread Softly sets a high standard in the wine industry by showing that quality products can go hand in hand with significant environmental initiatives. Their approach serves as a powerful reminder that businesses and consumers alike can play a crucial role in creating a more sustainable future.
